AI search is redefining how audiences find and learn about your brand, products and services.
Improve brand storytelling, create successful generative engine optimization strategies and outsmart your competitors with Hotwire Spark
AI search is redefining how audiences find and learn about your brand, products and services.
Improve brand storytelling, create successful generative engine optimization strategies and outsmart your competitors with Hotwire Spark
Hotwire Spark utilizes agentic AI to analyze hundreds of thousands of potential questions and answers across LLMs to reveal how your brand is represented in AI search from many different audience perspectives. These key insights and recommendations then allow you to shape, influence, and strengthen your brand’s AI presence.
Uncover the most cited sources, and the content AI models rely on when generating answers about the topics that matter to you – your brand, products, executives, sectors and more.
Get clear, real-time, actionable insights on how to optimize your brand’s presence and storytelling based on the content, keywords and sources influencing AI answers, to improve visibility and accuracy.
Work with our expert consultants to turn Hotwire Spark insights into smart marketing and communications programs that help you successfully navigate the fast-evolving AI search landscape.
Analyze how, where, and in what context AI search models mention your brand, to audit brand message pull-through, optimize content based on AI preferences, and develop strategies for improved brand storytelling across channels.
Identify the most relevant keywords AI associates with your brand, topics, and target personas to develop keyword strategies that influence AI-generated responses for improved visibility in AI search.
Identify AI-prioritized and influential target publications based on persona, topic and context, to refine media and analyst targets. Leverage these insights to align on story pitches with editorial preferences to maximize media coverages, developing programs to elevate your AI brand awareness and positioning.
Analyze your share of AI model (Share of Voice in the AI age) to identify how your competitors are being cited and positioned in AI search. Leverage these insights to identify differentiation and whitespace opportunities to optimize your campaigns based on how and where competitors are winning.